Marketing Notes - Alex Brown

1. Introduction to marketing
http://www.udel.edu/alex/chapt1.html
2. Strategic market planning
http://www.udel.edu/alex/chapt2.html
3. Marketing environment
http://www.udel.edu/alex/chapt3.html
6. Consumer behavior
http://www.udel.edu/alex/chapt6.html
8. Market research process
http://www.udel.edu/alex/chapt8.html
9. Segmentation and Strategy
http://www.udel.edu/alex/chapt9.html
10. Relationship Marketing, IT and Forecasting
http://www.udel.edu/alex/chapt10.html
11. New Products
http://www.udel.edu/alex/chapt11.html
12. Managing The Product
http://www.udel.edu/alex/chapt12.html
Full contents of the notes
13. Pricing
http://www.udel.edu/alex/chapt13.html
15. Marketing intermediaries
http://www.udel.edu/alex/chapt15.html
17. Retailing
http://www.udel.edu/alex/chapt17.html
18. Sales promotion
http://www.udel.edu/alex/chapt18.html
19. Advertising
http://www.udel.edu/alex/chapt19.html
20. Personal Selling
http://www.udel.edu/alex/chapt20.html
24. Services marketing
http://www.udel.edu/alex/chapt24.html

Full content page
http://www.udel.edu/alex/chapt1.html#contents