Financial Services Marketing - An International Guide ot Principles and Practice
Christine Ennew and Nigel Waite
Elsevier - Butterworth Heinemann Oxford, UK, 2007
This book is the latest on marketing for financial services. I recommend this as the text for my students.
Christine Ennew is professor of marketing and Dean of Faculty of Law and Social Sciences at the University of Nottingham.
Nigel Waite is the Director of Financial Sevices Research Forum. He is also CEO of the The Canford Centre for Customer Development.
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