Brand Building Literture Review 2004

A BRAND BUILDING LITERATURE REVIEW
BY
FRANCISCO GUZMÁN (ESADE)
(Excerptfrom PhD Thesis “Brand Building Towards Social Values: Associating to Public Goods”)

25 page review
Download it from
http://www.brandchannel.com/images/papers/257_A_Brand_Building_Literature_Review.pdf


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