Marketing Fund Management to Generation Y

Have you read the report by KPMG

Download it from


http://www.us.kpmg.com/microsite/FSLibraryDotCom/docs/Beyond%20the%20Baby%20Boomers%20-%20The%20Rise%20of%20Generation%20Y_GB&RC.pdf



Selected bibliography
Fitzpatrick, N. “Investments up in 2006 say EFAMA & FERI,” Funds Europe, Union Press Limited, Vol. 51, March, 2007
Huntley, R. The world according to Y: Inside the new adult generation, Crows Nest, Allen & Unwin, 2006
Kamentez, A Generation Debt: Why now is a terrible time to be young, New York, Riverhead Books, 2005
Levitz, J. “Pitching 401(k)s to Generation Y is a tough sell,” Wall Street Journal, 27 September, 2006
Morgan, P. “Family Policy, Family Changes: Sweden, Italy and Britain Compared”, London, Civitas, 2006
Salt, B. The Big Picture: Life, work and relationships in the 21st century, Prahran, Hardie Grant Books, 2006
Schoeni & Ross “Material Assistance received from families during the transition to adulthood,” in Settersten, R.A, Furstenberg, J., and Rumbaut, R., On the Frontier of Adulthood: Theory, Research & Public Policy, Chicago, University of Chicago Press, 2005
Zaslow, J. “The most changed generation goes to work,” The Wall Street Journal, April 20, 2007