Financial Services Market Place; Structures, Products, and Participants
2.5 Banking and money tramission
2.6 Lending and credit
2.7 Saving and investing
2.8 Life insurance
2.9 General insurance
Showing posts with label Notes. Show all posts
Showing posts with label Notes. Show all posts
Thursday, March 6, 2008
FSM Ch.3 Introduction to Marketing
Introduction to Financial Services Marketing
Marketing focuses on improving business performance by satisfying customer needs.
Services are something that can be bought and sold but which you cannot drop on your foot.
Dinstinctive characteristics of financial services
Intangbility
Inseparability
perishability
Heterogeneity
Fiduciary responsibility
Contingent consumption
Duration of consumption
Marketing focuses on improving business performance by satisfying customer needs.
Services are something that can be bought and sold but which you cannot drop on your foot.
Dinstinctive characteristics of financial services
Intangbility
Inseparability
perishability
Heterogeneity
Fiduciary responsibility
Contingent consumption
Duration of consumption
FSM Ch.7 Understanding the Consumer
Understanding the Financial Services Consumer
Table 7.1 Research studies on personal financial services buying behaviour
Laroche et al. (1986) Factors influencing the choice of bank Canada
Ennew (1992) Consumer attitudes to independent advice UK
Table 7.1 Research studies on personal financial services buying behaviour
Laroche et al. (1986) Factors influencing the choice of bank Canada
Ennew (1992) Consumer attitudes to independent advice UK
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