There is an agreement to name the playing field at the Edward Jones Dome "The Russell Athletic Field" for Monday, December 11. The field naming rights agreement - even for a day - is believed to be the first of its kind in sports marketing history.
Dallas Kersey, Edward Jones principal in charge of marketing, says the firm welcomes the deal which will add a major corporate sponsor to support one of the city's great sports franchises. "Calling the playing field "Russell Athletic Field" on Monday night is a terrific way of launching a broad branding initiative between the Rams and Russell Athletic" Kersey said. "We think it will add to the excitement and enhance all fans' experiences at the Edward Jones Dome."
Edward Jones provides financial services for individual investors in the United States, and through its affiliates, in Canada and the United Kingdom. The firm, which has headquarters in St. Louis signed a long term naming rights deal with the Rams that extends to 2014 with an option to renew through 2025.
Russell Athletic and the St. Louis Rams will also work together on several philanthropic initiatives to benefit St. Louis and surrounding communities, including joining forces with Edward Jones to support the local United Way. Additionally, Russell Athletic will support the St. Louis Rams' Junior Cheerleader program by establishing a Youth Cheerleader Council to promote best practices, honor local high school cheerleading as well as football squads weekly for outstanding achievement.
http://www.stlouisrams.com/article/59733/
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment